Visual Gameday Metrics

Visual Game Day Metrics and Conclusion

Visual Metrics – Busch Stadium Game Days

12–15 Circuits Around Busch Stadium (Pregame + Postgame Traffic)

Decent Turnout Game (25K–35K fans)

• Total Impressions: 18,000 – 40,000

• Unique Viewers: 8,000 – 16,000

Strong Attendance Game (35K–42K fans)

• Total Impressions: 25,000 – 55,000

• Unique Viewers: 12,000 – 22,000

Sellout / Major Event Game (42K–45K+ fans)

• Total Impressions: 35,000 – 70,000

• Unique Viewers: 18,000 – 30,000

Estimates are based on a mobile billboard completing approximately 12–15 circulation loops before and after the game, capturing fan arrivals, rideshare traffic, pedestrian movement, and postgame exits around the stadium district.

Conclusion

Game days create one of the most concentrated audiences in the city. By circulating the stadium district repeatedly before and after the game, The Moving Billboardz by Pink Tiger Advertising intercepts thousands of fans during the exact moments they are arriving, gathering, and leaving the area.

Instead of being fixed in one location, your message travels through the busiest streets surrounding the stadium, capturing attention from pedestrians, rideshare traffic, parking lines, restaurants, and nearby entertainment districts.

The result: powerful, repeated exposure to tens of thousands of game day fans within a single event window.